Adding value to a high-profile brand is appealing but perilous. These fundamental principles can help in your journey.

An overdue recognition of a fundamental story element. Did you know Jurassic Park and Hamlet have something in common? They are both...

What is the most interesting story one can tell when using a single story device? The answer is a profound revelation about us as a society.

A No-BS Executive’s Guide to Set Up Your Brand Leaders for Success. This is not your cookie-cutter solicitation blog about brand...

Character is possibly the single story element that applies to every aspect of a story. However, as a conceptual element, it's flawed.

A Case Study of The Last of Us For the Future of Video Game Adaptations. Craig Mazin and HBO have done it again, and with a video game...

There is a widening brand knowledge gap among tech leaders and Tesla serves as a perfect example of this trend. They positioned...

With complexity comes misunderstanding. So, to develop a strong brand narrative, there are some common myths to watch out for.