Matt Allmer
Staying On Brand: How To Add Value to High-Profile IPs
Adding value to a high-profile brand is appealing but perilous. These fundamental principles can help in your journey.
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Matt Allmer
- Apr 11
- 3 min
Why Bias Is Everything Else
An overdue recognition of a fundamental story element. Did you know Jurassic Park and Hamlet have something in common? They are both...
Matt Allmer
- Mar 12
- 3 min
Why Context Is Everything
What is the most interesting story one can tell when using a single story device? The answer is a profound revelation about us as a society.
Matt Allmer
- Feb 28
- 5 min
5 Things Every Brand Team Needs From Its Business Leaders
A No-BS Executive’s Guide to Set Up Your Brand Leaders for Success. This is not your cookie-cutter solicitation blog about brand...
Matt Allmer
- Feb 19
- 3 min
Does Character Deserve to be a Fundamental Story Element?
Character is possibly the single story element that applies to every aspect of a story. However, as a conceptual element, it's flawed.
Matt Allmer
- Feb 14
- 2 min
Medium Should Be A Fundamental Story Element
A Case Study of The Last of Us For the Future of Video Game Adaptations. Craig Mazin and HBO have done it again, and with a video game...
Matt Allmer
- Feb 1
- 4 min
Closing the Brand Knowledge Gap
There is a widening brand knowledge gap among tech leaders and Tesla serves as a perfect example of this trend. They positioned...
Matt Allmer
- Jan 28
- 7 min
5 Mistakes To Avoid When Developing Your Brand Narrative
With complexity comes misunderstanding. So, to develop a strong brand narrative, there are some common myths to watch out for.
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