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Staying On Brand: How To Add Value to High-Profile IPs
Adding value to a high-profile brand is appealing but perilous. These fundamental principles can help in your journey.
Matt Allmer
May 22, 20237 min read


Why Bias Is Everything Else
An overdue recognition of a fundamental story element. Did you know Jurassic Park and Hamlet have something in common? They are both...
Matt Allmer
Apr 11, 20233 min read


Why Context Is Everything
What is the most interesting story one can tell when using a single story device? The answer is a profound revelation about us as a society.
Matt Allmer
Mar 12, 20233 min read


5 Things Every Brand Team Needs From Its Business Leaders
A No-BS Executive’s Guide to Set Up Your Brand Leaders for Success. This is not your cookie-cutter solicitation blog about brand...
Matt Allmer
Feb 28, 20235 min read


Does Character Deserve to be a Fundamental Story Element?
Character is possibly the single story element that applies to every aspect of a story. However, as a conceptual element, it's flawed.
Matt Allmer
Feb 19, 20233 min read


Medium Should Be A Fundamental Story Element
A Case Study of The Last of Us For the Future of Video Game Adaptations. Craig Mazin and HBO have done it again, and with a video game...
Matt Allmer
Feb 14, 20232 min read


Closing the Brand Knowledge Gap
There is a widening brand knowledge gap among tech leaders and Tesla serves as a perfect example of this trend. They positioned...
Matt Allmer
Feb 1, 20234 min read


5 Mistakes To Avoid When Developing Your Brand Narrative
With complexity comes misunderstanding. So, to develop a strong brand narrative, there are some common myths to watch out for.
Matt Allmer
Jan 28, 20237 min read
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